Here’s my take on the Strobist blog post Food Photography Made Easy: The Lunch Box. I was trying to imitate the shot as much as possible, but my attempt just seemed to fall short. Possibly because I didn’t make the Lunch Box, I just used a Stofen on my flash. I have an Apollo softbox I could have used but I was being lazy. 
Here’s the setup. I put the tomatoes down on a white poster board and set my light stand up so it was almost directly on top. I had my 580EX II dialed down to 1/128th power with a Stofen omnibounce attached. Here’s a shot of the setup:
I ended up turning off the houselights because so I wouldn’t have to worry about any ambient light contamination. I used a flashlight to focus and took the shot. I liked this angle a little better. At least its different than Hobby’s. I started playing around a bit with the location of the flash and came up with this angle. I call it Tomato Noir: 
Anyway, here’s a bit more strobist info: The camera was a Digital Rebel XT. Canon 24-70mm f2.8 L series lens at f2.8. ISO 200. 1/250th second shutter speed. Pure flash. Canon 580EX II flash at 1/128th power with a Stofen Omnibounce on a Bogen lightstand.
